One platform
Google Ads managed end to end. Ad spend is separate and paid straight to Google.
Pay per click, trade by trade
Pick Your Industry and See How Google Ads Should Be Run for It
Google Ads can fill a calendar within days, and it can also burn through a budget on searches that were never going to become customers. Which of those happens depends less on the size of the budget than on how the account is built: what it bids on, what it refuses to show up for, where clicks land and whether anyone tracks the result back to signed work.
Each guide on this site covers pay per click for one kind of business from end to end, using that trade's real searches, seasons and objections. Choose yours below.
- 144Industries, each with a full PPC guide
- Paid onlyNo lead sales, no SEO pitch
- Budget stays yoursSpend goes straight to the platform
- No contractsMonth to month, no setup fee
Pick your industry
Every Trade We Run Ads For, Grouped by How It Sells
Construction and Industrial
- Equipment Rental PPCHow a rental yard sets up Google Ads: campaigns by equipment class, negatives for buy and used searches, delivery-radius targeting and call tracking.
- Paving Contractor PPCThe search phrases paving and asphalt contractors can bid on, grouped by what the searcher wants, with how each group is handled in Google Ads.
- Sealcoating Contractor PPC ServicesHow asphalt sealing companies turn Google Ads clicks into booked jobs: landing pages, call handling, measurement and a short season.
- Excavation Contractor PPCKeyword themes by intent for excavation companies, from septic and foundation digs to land clearing, with the negative list that stops equipment shoppers.
- Demolition Contractor PPCHow demolition companies handle the parts of Google Ads that decide results: the landing page, answering calls from a job site, and tracking requests through to signed bids.
- Land Clearing PPCA worksheet approach to Google Ads budgets for land clearing and forestry mulching crews, built from the value of one signed acre-sized job.
Home Services and Trades
- Roofing PPC and Google AdsHow roofing contractors set a Google Ads ceiling from the margin on a signed roof, then protect it from storm surges, junk clicks and slow callbacks.
- HVAC PPCHow heating and cooling companies set up and manage Google Ads: keywords by intent, negatives, heat-wave scheduling, call tracking and monthly management.
- Plumber PPCHow plumbing companies set up the landing page, call handling and tracking behind Google Ads so paid clicks turn into booked service calls.
- Electrician PPC ServicesHow electrical contractors should pick a Google Ads manager: questions to ask, answers to trust, red flags and a first-sixty-days plan.
- Solar Company PPCGoogle Ads for solar installers, built around landing pages that fit each search, calls that get answered and tracking that follows a homeowner to a signed contract.
- Foundation Repair PPCHow foundation contractors can hire, question and judge the person who runs their Google Ads, with the answers to listen for and the warning signs to avoid.
- Water Damage Restoration PPCHow restoration companies split paid search between Google Ads, Local Services Ads, Bing and Meta, and what each one does when a pipe bursts.
- Garage Door PPCHow to structure Google Ads for a garage door company so urgent repairs and planned replacements each get their own campaign, budget and phone script.
- Pest Control PPCHow pest control companies set a Google Ads spending ceiling from recurring plans, one-time treatments and seasonal swings.
- Tree Service PPCHow a tree company sorts storm calls, removal estimates, stump work and pruning into search campaigns that pay for themselves job by job.
- Kitchen Remodeling PPCWhat kitchen remodelers should build after the click: landing pages, call handling and the tracking that connects Google Ads to signed contracts.
- Home Builder PPCPay per click for builders: custom, community and quick move-in searches split into their own campaigns and tracked to signed contracts.
- Landscaping PPCWhy landscaping Google Ads live or die on the landing page, the phone and the way booked estimates get tied back to the click.
- Pool Builder PPCQuestions to ask, answers to expect and red flags to spot when a pool builder hires someone to run Google Ads.
- Flooring Company PPCA flooring company guide to Google Ads, Local Services Ads, Bing and Meta: what each does for installs, refinishing and showroom visits, and where to start.
- Painting Company PPCHow a painting contractor structures Google Ads by job type and season, with the negative keywords that keep paint-shopper clicks out.
- Mold Remediation PPCA budget-first guide to Google Ads for mold removal and testing companies: the worksheet, where spend leaks and how to review it.
- Cleaning Service PPCWhere Google Ads, Local Services Ads, Bing and Meta each fit for house cleaners, maid services and commercial cleaning companies, and how to test them in order.
- Carpet Cleaning PPCThe campaign types, ad groups and negative keywords behind a carpet cleaning Google Ads account that books rooms, stains and whole houses.
- Pressure Washing PPC ServicesHow exterior cleaning companies can set a Google Ads budget from the value of a signed job, and where the money usually leaks.
- Window Cleaning PPCKeyword themes by intent for window cleaners, from one-time house washes to storefront routes, plus the exclusions that matter.
- Junk Removal PPCLanding pages, call handling and tracking for junk hauling companies that run Google Ads and need booked truckloads, not just clicks.
- Dumpster Rental PPCA buyer's guide to hiring someone to run Google Ads for a roll-off dumpster company: what to ask, what good answers sound like and which red flags to walk away from.
- Moving Company PPCHow movers should weigh Google Ads, Local Services Ads, Bing and Meta, where each fits local, long distance and commercial moves, and what to do first.
- Lawn Care PPCCampaign structure for lawn care companies: mowing, treatment programs, aeration and cleanups, each in its own campaign, with negatives and seasonal budgets.
- Locksmith PPCA worksheet approach to setting a locksmith ad budget, with the places spend leaks and the verification and policy points that apply to locksmith advertisers.
- Appliance Repair PPCKeyword themes for appliance repair companies sorted by buyer intent: broken fridges, brand searches, error codes, cost questions and the DIY traffic to exclude.
- Interior Designer PPCA worksheet for interior design studios that turns the value of a signed project into a ceiling for Google Ads spend, plus the leaks to avoid.
- Home Inspector PPCWhat a home inspection ad needs after the click: a booking-ready page, fast call handling and tracking that follows a call to a scheduled inspection.
- Masonry Contractor PPCWhere Google Ads, Local Services Ads, Bing and Meta each fit for brick, stone and chimney contractors, and how to sequence them.
- Deck Contractor PPCThe campaign structure behind deck builder Google Ads: new builds, replacements, composite, repairs, covers and the searches to keep out.
- Patio Builder PPCA budgeting method for patio and hardscape contractors: work backward from a signed project to a monthly Google Ads ceiling, and plug the leaks.
- Basement Contractor PPCA keyword-first guide for basement finishing, egress, lowering and remodeling companies: search themes by intent, what to block and how to handle each in Google Ads.
- Commercial Roofing PPCWhat to track, how to build landing pages and how to handle calls so Google Ads for commercial roofers reaches facility managers and owners.
- Bathroom Remodeling PPCHow a bathroom remodeler can choose a Google Ads manager: the questions to ask, red flags to watch for, and a simple way to run a fair trial.
- Shed Builder PPCWhere Google Ads, Local Services Ads, Bing and Meta each fit for a shed builder or dealer, and how to order them so a sales lot or a custom build shop gets calls before browsers.
- Stump Grinding PPC and Google AdsHow a stump grinding business can organize Google Ads into campaigns that match quote requests, removal bundles, storm calls and photo estimates.
- Tree Removal PPCHow tree service owners set a Google Ads ceiling from the value of a signed removal, a close rate and crew capacity, and where budgets leak in storm and routine work.
- Basement Waterproofing PPCQuestions to ask a Google Ads manager if you waterproof basements, with good and bad answers and the red flags worth walking away from.
- Exterior Waterproofing PPCGoogle Ads compared with Local Services Ads, Bing and Meta for contractors who excavate and waterproof foundations from the outside.
- Gutter Guard Installation PPCHow a gutter guard company can structure Google Ads: campaign types, in-home estimate booking, negative keyword themes and seasonal timing.
- Gutter Cleaning PPCA budgeting method for gutter cleaners: start from the value of a booked job and repeat customer, set a ceiling, and see where Google Ads money leaks.
- Roof Cleaning PPCKeyword themes for roof cleaning companies: black streaks, moss, soft wash and cost searches sorted by intent, with negatives and handling for each.
- Window Treatments PPCWhat a window treatment business should track, build and say on the phone so Google Ads clicks turn into measured, booked consultations.
- Handyman PPCQuestions to ask, good and bad answers, and red flags when you are hiring a Google Ads manager for a handyman business built on small jobs and tight schedules.
- Pool Repair PPCA side-by-side look at Google Ads, Local Services Ads, Bing and Meta for pool repair companies, with the seasonal plays and the order we would test them in.
- Water Treatment PPCHow water softener, filtration and well water companies build Google Ads campaigns around testing, equipment type and the home's water source.
- Permanent Outdoor Lighting PPCA worksheet for installers of permanent roofline and holiday lighting: how to move from the value of a signed home to a sensible Google Ads ceiling.
- Fence Contractor PPCHow fence companies can compare Google search ads, Local Services Ads, Bing and Meta, then build campaigns by material and project type.
- Epoxy Flooring Contractor PPCGoogle Ads campaign structure for epoxy and polyaspartic floor coating companies: garage, basement and commercial lanes, finish-specific keywords and a firm negative list for DIY and craft resin searches.
- Awning Contractor PPCA budgeting guide for awning companies: working from the value of a signed job to a Google Ads spending ceiling, with seasonal timing and leak checks.
- Tuckpointing Contractor PPCWhich searches a tuckpointing and repointing company should bid on, how to handle each intent, and which do-it-yourself and supply phrases to keep out.
- Swim Spa PPCHow swim spa dealers structure Google Ads, from showroom wet tests and delivery radius to financing and negative keywords.
- Home Theater Installation PPCA budgeting guide to Google Ads for home theater installers: start from the value of a signed project, set a spending ceiling and plug the leaks.
- Shower Glass Door PPCKeyword themes, negatives and landing-page needs for glass shops and installers running Google Ads for shower doors and enclosures.
- Security Camera Installation PPCHow camera installers pair Google Ads with fast landing pages, call handling and tracking from first call to completed site survey.
- Radon Mitigation PPCQuestions to ask, red flags to watch and steps to follow when hiring someone to run Google Ads for a radon mitigation company.
- Wildlife Removal PPCHow a wildlife control company should weigh Google search ads, Local Services Ads, Bing and Meta Ads, and where each belongs in a paid budget.
- Sod Installation PPCA campaign-by-campaign look at Google Ads for sod installers: what each campaign does, how the account is built and which searches to block.
Legal
- Personal Injury Lawyer PPCHow injury firms weigh Google Ads, Local Services Ads, Bing and Meta, and what a bar-aware paid search account looks like.
- Family Law Attorney PPCHow a family law firm builds a Google Ads account for divorce, custody and support searches, with ethics-aware copy and intake-based tracking.
- DUI Lawyer PPCGoogle Ads management for DUI and DWI defense firms: how to set a spending ceiling from the value of a signed case, keep intake calls answered and stay inside advertising rules.
- Criminal Defense Lawyer PPCHow a criminal defense firm sets up Google Ads so urgent callers reach a person, landing pages fit each charge and every call is traced to a retained client.
- Divorce Lawyer PPCA budgeting guide to Google Ads for divorce and family law firms: working from the value of a retained matter to a spending ceiling, plus bar-rule cautions.
- Bankruptcy Lawyer PPC and Google AdsKeyword themes by intent, negative terms and intake habits for bankruptcy firms running Google Ads, with attention to bar advertising rules.
- Employment Lawyer PPCHow employment law firms run Google Ads that bring in the right workplace matters: situation-based landing pages, intake calls, tracking and advertising-rule cautions.
- Immigration Lawyer PPCQuestions to ask, red flags to watch for and a safe process for choosing who runs Google Ads for an immigration practice.
- Bail Bonds PPCAn honest look at paid advertising for bail bond agencies: Google restricts the category, so here is how Google Ads, Local Services Ads, Bing and Meta compare and how to check each policy.
- Business Lawyer PPCQuestions to put to any Google Ads manager before a business law firm hires one, with red flags, bar-rule cautions and plain pricing.
Broad Business Categories
- Dentists PPCHow a dental practice should structure Google Ads: emergency, new patient, implant and aligner lanes, negatives and call tracking.
- Contractors PPCGoogle Ads for general contractors and remodelers: which searches show real project intent, which waste money, and how to structure keywords and negatives around the jobs you want.
- Home Services PPCGoogle Ads for multi-trade home service companies and franchises, tied to service pages, tracked phone calls and booked jobs.
- Legal Services PPCA buyer guide for law firms of mixed practice: the questions to put to a Google Ads manager, the answers that should reassure you and the warning signs.
- Healthcare PPCHow medical practices sort Google Ads keywords by intent, what to exclude and where health advertising policies and privacy duties change the plan.
- Real Estate PPC and Google AdsFor agents, brokers and teams: the landing pages, call handling and tracking that decide whether Google Ads produce listings and closings or just form fills.
- Automotive PPCA buyer’s guide to hiring someone to run Google Ads for a dealership, repair shop, body shop or detailer: questions to ask, answers to expect and red flags.
- Restaurant PPCHow restaurants build Google Ads around dayparts, locations, orders and reservations, with the negative keywords that keep a small budget clean.
- Ecommerce PPCA margin-first guide to ecommerce PPC: how an online store works out what it can afford to spend on Google Shopping and search ads, and where budget leaks.
- Franchises PPCKeyword themes for franchise development and local franchisee ads by intent, with negatives, compliance cautions and management pricing.
Medical and Dental
- Plastic Surgeon PPCA budget-first guide to Google Ads for cosmetic and reconstructive surgery practices, built from case value, consult rates and OR capacity.
- Orthodontist PPCWhat an orthodontic practice should ask before handing Google Ads to a manager, with good and weak answers, red flags and a first-sixty-days plan.
- Chiropractor PPCGoogle Ads, Local Services Ads where offered, Bing and Meta compared for a chiropractic clinic, with health ad policy cautions and plain pricing.
- Dermatologist PPC ServicesHow skin practices can weigh Google Ads against Bing, Meta and Local Services Ads, with health ad policy cautions and new patient tracking.
- Orthopedic Practice PPCCampaign structure for orthopedic groups: service-line campaigns, urgent injury searches, exclusions and privacy-aware tracking.
- Oral Surgeon PPCA budgeting method for oral and maxillofacial surgery practices running Google Ads, from case value to a spending ceiling.
- Weight Loss Clinic PPCA keyword-by-intent guide to Google Ads for medical weight loss practices, with negative keyword themes and the health ad policies to read first.
- Urgent Care PPCGoogle Ads for walk-in clinics, focused on location pages, wait-time and check-in tracking, call handling and health ad rules.
- Functional Medicine PPCWhat a functional medicine practice should ask before hiring someone to run Google Ads, with the answers worth hearing and the ones to walk away from.
- Optometrist PPCWhere an eye care practice should spend paid search money: Google Ads, Local Services Ads where offered, Bing and Meta compared, with board and policy cautions.
- Physical Therapy PPCCampaign structure for physical therapy clinics: symptom, provider, insurance and brand searches, negative keywords, and the privacy cautions that come with health ads.
- Veterinarian PPCA worksheet for animal hospitals and clinics that turns the value of a new client, exam room capacity and booking habits into a Google Ads spending ceiling.
- Acupuncture PPCWhat an acupuncture clinic needs behind its Google Ads: first-visit landing pages, call handling while the practitioner is treating, and tracking that counts real visits.
Beauty, Fitness and Wellness
- Med Spa PPCHow a medical spa should structure Google Ads around treatment searches, consult bookings and the front desk, with health ad policy kept in view.
- Gym PPCA worksheet for turning member value into an ad spending ceiling, plus where fitness budgets leak and how Google Ads management fits.
- Spa PPCA keyword-by-intent guide to Google Ads for day spas and wellness spas: treatments, gift cards, packages, negatives and booking tracking.
- Hair Salon PPCGoogle Ads for hair salons and stylists: landing pages that sell a specific service, booking and call tracking that follows a client into the chair, and honest expectations.
- Personal Trainer PPCHow trainers and small studios can choose a Google Ads manager: the questions to ask, the red flags and what management costs.
- Yoga Studio PPCWhere a yoga studio should spend its first paid dollars: Google Ads, Meta, Bing and the rest compared for intro offers, memberships and teacher trainings.
- Scalp Micropigmentation PPCHow an SMP studio can structure Google Ads: which searches to bid on, which to exclude, the policy cautions and tracking to booked consultations.
- Permanent Makeup PPCA budget worksheet for permanent makeup artists and studios: from chair time and touch-ups to a sensible monthly ad ceiling, plus where Google Ads budgets leak.
Mental Health, Senior Care and Recovery
- Addiction Treatment PPCA careful look at Google Ads for addiction treatment centers: certification and policy first, then landing pages, admissions calls and privacy-aware tracking.
- Home Health Care PPCWhich searches a home health or home care agency should pay for on Google, how family intent differs from clinical intent, and where healthcare ad policy comes in.
- Assisted Living PPCLanding pages, call handling and tracking for senior living communities that advertise on Google, built around a family decision.
- Hospice PPCWhat a hospice should ask, and listen for, before handing a Google Ads account to an agency that will reach families at a very hard moment.
- Psychiatrist PPCHow Google Ads, Local Services Ads, Bing and Meta compare for psychiatric practices, with the advertising policy and privacy cautions that apply to mental health.
- Mental Health Practice PPCHow a counseling or psychiatry practice structures Google Ads: campaign types, search terms to block, privacy cautions and what to track, without outcome claims.
- Therapist PPC and Google AdsQuestions to put to any Google Ads manager before a therapist or group practice hands over an account, including privacy, board rules and health ad policies.
- ABA Therapy PPCHow ABA providers can set up Google Ads landing pages, intake calls and tracking for parents, while staying inside healthcare ad policy and privacy limits.
Financial and Professional
- Managed IT Services PPCA buyer guide for managed service providers: what to ask a Google Ads manager, which answers are good, which are warning signs, and how to run a fair trial.
- Financial Advisor PPCHow independent advisors and small wealth firms can compare Google Ads, Local Services Ads, Bing and Meta, with compliance cautions and no performance promises.
- Mortgage Broker PPCA campaign-by-campaign look at how a mortgage broker Google Ads account is structured, from purchase and refinance searches to licensing-aware targeting.
- Insurance Agent PPCA budgeting method for insurance agencies running Google Ads: start from the lifetime value of a bound policy and work back to a sensible spending ceiling.
- Accountant PPCKeyword themes for CPA and accounting firms by buyer intent, with negatives, tracking, board-rule cautions and management pricing.
- Architect PPC ServicesHow architecture firms can sort project searches by intent in Google Ads: what to bid on, what to exclude and how to track a long design sales cycle.
- Staffing Agency PPCQuestions to ask, answers to listen for and red flags when hiring a Google Ads manager for a staffing or recruiting firm.
- Private Investigator PPCHow licensed investigation firms can sort Google Ads keywords by intent, handle sensitive searches carefully and keep ads inside platform rules.
- Environmental Consulting PPCHow environmental consulting firms organize Google Ads around assessments, compliance and permitting, and reach lenders, developers, attorneys and facility managers.
Automotive
- Auto Repair PPCA side-by-side look at Google Ads, Local Services Ads, Bing and Meta for independent shops, and how to decide where the first dollar goes.
- Auto Body Shop PPC ServicesThe campaign structure behind Google Ads for collision and body shops: what each campaign does, which searches to block and how the account is built.
- Towing Company PPCHow towing and roadside businesses run Google Ads that end in a truck rolling: landing pages for stranded phones, call handling, missed-call recovery and honest tracking.
- Car Wash PPCQuestions to ask, red flags and a first-month plan for car wash owners choosing who should manage their Google Ads.
- Ceramic Coating PPCWhere an installer should put paid budget first: Google Ads for ready buyers, Meta Ads for before-and-after work, Bing as a test, and Local Services Ads where they exist.
- Luxury Car Rental PPCHow exotic and prestige rental fleets compare Google Ads, Bing and Meta, and how to run search ads around occasions, airports and direct booking.
Real Estate and Property
- Property Management PPCA budgeting method for property managers: work from the value of a signed owner to a Google Ads spending ceiling.
- Real Estate Investor PPCKeyword themes by seller situation for investors buying houses with Google Ads, with negatives, steps and plain-language pricing.
- Self Storage PPCHow a storage operator should weigh Google Ads, Maps listings, Bing and Meta, and why vacancy by unit type decides where the money goes.
- Vacation Rental PPCHow owners and property managers can hire someone to run direct-booking Google Ads: the questions to ask, the answers to listen for and the red flags to walk away from.
Hospitality and Events
- Hotel PPCA Google Ads guide for independent hotels and inns focused on direct bookings: landing pages, call handling and tracking from click to stay.
- Wedding Venue PPCWhere Google Ads, Bing and Meta each fit for a wedding venue, how to compare them and how to track tours through to booked dates.
- Catering Company PPCHow a caterer structures Google Ads by event type, lead time and headcount, which searches to exclude, and how to price a quote request against a booked event.
- Winery PPCQuestions a winery should ask before hiring a Google Ads manager: alcohol policy experience, shipping-state targeting, tasting reservations and wine club signups.
- Florist PPC and Google AdsHow flower shops can compare Google search and Shopping ads, Bing and Meta, with holiday timing, delivery cutoffs and funeral and wedding work in mind.
- Photographer PPCHow wedding, portrait, headshot, real estate and commercial photographers organize Google Ads campaigns, keep out wasted searches and measure real inquiries.
Education, Community and Care
- Funeral Home PPCHow a funeral home can structure Google Ads for immediate-need, cremation and pre-planning searches with respectful wording, honest pricing and calm calls.
- Daycare PPCA budgeting guide for child care centers: work from tuition, how long families stay and open spots to a ceiling for Google Ads, and see where spend leaks.
- Private School PPCThe searches parents type at each stage of choosing a school, how to bid on each, what to exclude, and how to tie ads to tours and applications.
- Church PPCHow a congregation can use Google Ads to reach people looking for a church, with visit-ready landing pages, call handling and respectful tracking.
- Nonprofit PPCQuestions to ask before hiring someone to run Google Ads for a nonprofit, including how Google Ad Grants fits, what good answers sound like and which promises are red flags.
How we think about paid search
A Click Is Not a Customer
Cost per click is the easiest number to see and the least useful on its own. What matters is what it costs to win a customer, which depends on how many clicks become calls, how many calls become appointments and how many appointments sign. An account can show cheap clicks and still lose money if the calls go unanswered or the landing page confuses people.
So the guides start from the economics. They show how to work backward from the value of a signed job to a spending ceiling, then how to shape campaigns, keywords and schedules around it. They are equally frank about limits: some trades are expensive to advertise in, some searches are mostly curiosity and some platforms restrict certain claims.
We do not promise leads, costs or returns, and none of the guides do. What they describe is a method you can check: a clear structure, tight keyword control, honest tracking and a report that goes past clicks.
What a good account contains
Seven Pieces Every Well-Run Account Needs
| Piece | What it looks like | What goes wrong without it |
|---|---|---|
| Campaigns by service | Separate budgets for the work you most want, not one pile of keywords | Money drifts to the cheapest or loudest search |
| Keyword control | Chosen themes plus a long, growing negative list | Budget lands on jobs you do not do and people who will never buy |
| Location targeting | Your real service area, with exclusions where needed | Clicks from towns you cannot reach |
| Scheduling and call handling | Ads shown when someone can answer, with call tracking | Paid clicks that reach voicemail |
| Landing pages that match | A page built for the specific search, with a clear next step | People bounce because the page does not fit the ad |
| Conversion tracking | Calls, forms and bookings recorded, ideally tied to signed work | Nobody can tell what is working |
| Regular review | Search terms checked, bids and budgets adjusted, reports explained | Waste builds quietly month after month |
How management works
From Account Review to Steady Optimization
Review or build
We audit an existing account or build a new one around your services and area.
Launch carefully
Campaigns start with controlled budgets and tight keywords so we learn before we scale.
Tighten
Search terms are reviewed often and negatives added, while ads and pages are tested.
Track
Calls and forms are tied to source so you can see what each campaign produces.
Report and adjust
You get a plain report each month and decisions about where spend should go next.
What management costs
Our Management Fees, and Where Ad Spend Goes
Two platforms
Google plus one more, such as Bing or Meta Ads (Facebook and Instagram), with the same tracking.
Three platforms
Search, Bing and Meta managed together so budgets can follow what works.
No setup fee, no contract. See the full pricing page.
Questions owners ask first
Before You Hand Over an Ad Account
How much should I spend on Google Ads?
There is no single number. Work backward from what a signed job is worth and how many inquiries it takes to win one, which gives a sensible ceiling and a starting budget.
How fast will ads start working?
Ads can begin producing inquiries within days, though tuning usually takes weeks. We do not promise results or dates.
Do I own my ad account?
You should. Your account, billing and data stay yours, and we work inside them, so you can leave at any time.
What is the difference between your fee and ad spend?
Our fee pays for the management work. Ad spend is the budget Google charges for clicks, and you pay it directly to the platform.
How much does management cost?
Management is $895 a month for one platform, $1,595 for two and $2,295 for three, with no setup fee or contract. Ad spend is separate.
Can I speak with a person before I decide?
Yes. Our CEO answers these calls himself, so there is no sales team between you and the person who runs the company.
Common mistakes
Five Google Ads Mistakes We Find in Most Accounts
Everything in one campaign
A single campaign lets the platform spend on whatever is cheapest, not on the work you most want.
Broad keywords, no negatives
Without a growing negative list, budget leaks to searches for jobs you do not do and people who are only browsing.
Sending clicks to the home page
A page built for the specific search converts better than a general front page.
Ads running after hours
Paying for clicks that reach voicemail is one of the quietest ways to waste a budget.
Judging by clicks
Clicks and impressions say little. Calls, bookings and signed work say much more.
The next step
Start With the Guide for Your Trade
Each guide ends with what to ask any Google Ads manager before you sign and what a sound report looks like. Those questions are useful even if you never work with us. When you are ready to talk through an account, schedule a short call.
Explore more
Choose Your Industry
Construction and Industrial
- Equipment Rental PPCHow a rental yard sets up Google Ads: campaigns by equipment class, negatives for buy and used searches, delivery-radius targeting and call tracking.
- Paving Contractor PPCThe search phrases paving and asphalt contractors can bid on, grouped by what the searcher wants, with how each group is handled in Google Ads.
- Sealcoating Contractor PPC ServicesHow asphalt sealing companies turn Google Ads clicks into booked jobs: landing pages, call handling, measurement and a short season.
- Excavation Contractor PPCKeyword themes by intent for excavation companies, from septic and foundation digs to land clearing, with the negative list that stops equipment shoppers.
- Demolition Contractor PPCHow demolition companies handle the parts of Google Ads that decide results: the landing page, answering calls from a job site, and tracking requests through to signed bids.
- Land Clearing PPCA worksheet approach to Google Ads budgets for land clearing and forestry mulching crews, built from the value of one signed acre-sized job.
Home Services and Trades
- Roofing PPC and Google AdsHow roofing contractors set a Google Ads ceiling from the margin on a signed roof, then protect it from storm surges, junk clicks and slow callbacks.
- HVAC PPCHow heating and cooling companies set up and manage Google Ads: keywords by intent, negatives, heat-wave scheduling, call tracking and monthly management.
- Plumber PPCHow plumbing companies set up the landing page, call handling and tracking behind Google Ads so paid clicks turn into booked service calls.
- Electrician PPC ServicesHow electrical contractors should pick a Google Ads manager: questions to ask, answers to trust, red flags and a first-sixty-days plan.
- Solar Company PPCGoogle Ads for solar installers, built around landing pages that fit each search, calls that get answered and tracking that follows a homeowner to a signed contract.
- Foundation Repair PPCHow foundation contractors can hire, question and judge the person who runs their Google Ads, with the answers to listen for and the warning signs to avoid.
- Water Damage Restoration PPCHow restoration companies split paid search between Google Ads, Local Services Ads, Bing and Meta, and what each one does when a pipe bursts.
- Garage Door PPCHow to structure Google Ads for a garage door company so urgent repairs and planned replacements each get their own campaign, budget and phone script.
- Pest Control PPCHow pest control companies set a Google Ads spending ceiling from recurring plans, one-time treatments and seasonal swings.
- Tree Service PPCHow a tree company sorts storm calls, removal estimates, stump work and pruning into search campaigns that pay for themselves job by job.
- Kitchen Remodeling PPCWhat kitchen remodelers should build after the click: landing pages, call handling and the tracking that connects Google Ads to signed contracts.
- Home Builder PPCPay per click for builders: custom, community and quick move-in searches split into their own campaigns and tracked to signed contracts.
- Landscaping PPCWhy landscaping Google Ads live or die on the landing page, the phone and the way booked estimates get tied back to the click.
- Pool Builder PPCQuestions to ask, answers to expect and red flags to spot when a pool builder hires someone to run Google Ads.
- Flooring Company PPCA flooring company guide to Google Ads, Local Services Ads, Bing and Meta: what each does for installs, refinishing and showroom visits, and where to start.
- Painting Company PPCHow a painting contractor structures Google Ads by job type and season, with the negative keywords that keep paint-shopper clicks out.
- Mold Remediation PPCA budget-first guide to Google Ads for mold removal and testing companies: the worksheet, where spend leaks and how to review it.
- Cleaning Service PPCWhere Google Ads, Local Services Ads, Bing and Meta each fit for house cleaners, maid services and commercial cleaning companies, and how to test them in order.
- Carpet Cleaning PPCThe campaign types, ad groups and negative keywords behind a carpet cleaning Google Ads account that books rooms, stains and whole houses.
- Pressure Washing PPC ServicesHow exterior cleaning companies can set a Google Ads budget from the value of a signed job, and where the money usually leaks.
- Window Cleaning PPCKeyword themes by intent for window cleaners, from one-time house washes to storefront routes, plus the exclusions that matter.
- Junk Removal PPCLanding pages, call handling and tracking for junk hauling companies that run Google Ads and need booked truckloads, not just clicks.
- Dumpster Rental PPCA buyer's guide to hiring someone to run Google Ads for a roll-off dumpster company: what to ask, what good answers sound like and which red flags to walk away from.
- Moving Company PPCHow movers should weigh Google Ads, Local Services Ads, Bing and Meta, where each fits local, long distance and commercial moves, and what to do first.
- Lawn Care PPCCampaign structure for lawn care companies: mowing, treatment programs, aeration and cleanups, each in its own campaign, with negatives and seasonal budgets.
- Locksmith PPCA worksheet approach to setting a locksmith ad budget, with the places spend leaks and the verification and policy points that apply to locksmith advertisers.
- Appliance Repair PPCKeyword themes for appliance repair companies sorted by buyer intent: broken fridges, brand searches, error codes, cost questions and the DIY traffic to exclude.
- Interior Designer PPCA worksheet for interior design studios that turns the value of a signed project into a ceiling for Google Ads spend, plus the leaks to avoid.
- Home Inspector PPCWhat a home inspection ad needs after the click: a booking-ready page, fast call handling and tracking that follows a call to a scheduled inspection.
- Masonry Contractor PPCWhere Google Ads, Local Services Ads, Bing and Meta each fit for brick, stone and chimney contractors, and how to sequence them.
- Deck Contractor PPCThe campaign structure behind deck builder Google Ads: new builds, replacements, composite, repairs, covers and the searches to keep out.
- Patio Builder PPCA budgeting method for patio and hardscape contractors: work backward from a signed project to a monthly Google Ads ceiling, and plug the leaks.
- Basement Contractor PPCA keyword-first guide for basement finishing, egress, lowering and remodeling companies: search themes by intent, what to block and how to handle each in Google Ads.
- Commercial Roofing PPCWhat to track, how to build landing pages and how to handle calls so Google Ads for commercial roofers reaches facility managers and owners.
- Bathroom Remodeling PPCHow a bathroom remodeler can choose a Google Ads manager: the questions to ask, red flags to watch for, and a simple way to run a fair trial.
- Shed Builder PPCWhere Google Ads, Local Services Ads, Bing and Meta each fit for a shed builder or dealer, and how to order them so a sales lot or a custom build shop gets calls before browsers.
- Stump Grinding PPC and Google AdsHow a stump grinding business can organize Google Ads into campaigns that match quote requests, removal bundles, storm calls and photo estimates.
- Tree Removal PPCHow tree service owners set a Google Ads ceiling from the value of a signed removal, a close rate and crew capacity, and where budgets leak in storm and routine work.
- Basement Waterproofing PPCQuestions to ask a Google Ads manager if you waterproof basements, with good and bad answers and the red flags worth walking away from.
- Exterior Waterproofing PPCGoogle Ads compared with Local Services Ads, Bing and Meta for contractors who excavate and waterproof foundations from the outside.
- Gutter Guard Installation PPCHow a gutter guard company can structure Google Ads: campaign types, in-home estimate booking, negative keyword themes and seasonal timing.
- Gutter Cleaning PPCA budgeting method for gutter cleaners: start from the value of a booked job and repeat customer, set a ceiling, and see where Google Ads money leaks.
- Roof Cleaning PPCKeyword themes for roof cleaning companies: black streaks, moss, soft wash and cost searches sorted by intent, with negatives and handling for each.
- Window Treatments PPCWhat a window treatment business should track, build and say on the phone so Google Ads clicks turn into measured, booked consultations.
- Handyman PPCQuestions to ask, good and bad answers, and red flags when you are hiring a Google Ads manager for a handyman business built on small jobs and tight schedules.
- Pool Repair PPCA side-by-side look at Google Ads, Local Services Ads, Bing and Meta for pool repair companies, with the seasonal plays and the order we would test them in.
- Water Treatment PPCHow water softener, filtration and well water companies build Google Ads campaigns around testing, equipment type and the home's water source.
- Permanent Outdoor Lighting PPCA worksheet for installers of permanent roofline and holiday lighting: how to move from the value of a signed home to a sensible Google Ads ceiling.
- Fence Contractor PPCHow fence companies can compare Google search ads, Local Services Ads, Bing and Meta, then build campaigns by material and project type.
- Epoxy Flooring Contractor PPCGoogle Ads campaign structure for epoxy and polyaspartic floor coating companies: garage, basement and commercial lanes, finish-specific keywords and a firm negative list for DIY and craft resin searches.
- Awning Contractor PPCA budgeting guide for awning companies: working from the value of a signed job to a Google Ads spending ceiling, with seasonal timing and leak checks.
- Tuckpointing Contractor PPCWhich searches a tuckpointing and repointing company should bid on, how to handle each intent, and which do-it-yourself and supply phrases to keep out.
- Swim Spa PPCHow swim spa dealers structure Google Ads, from showroom wet tests and delivery radius to financing and negative keywords.
- Home Theater Installation PPCA budgeting guide to Google Ads for home theater installers: start from the value of a signed project, set a spending ceiling and plug the leaks.
- Shower Glass Door PPCKeyword themes, negatives and landing-page needs for glass shops and installers running Google Ads for shower doors and enclosures.
- Security Camera Installation PPCHow camera installers pair Google Ads with fast landing pages, call handling and tracking from first call to completed site survey.
- Radon Mitigation PPCQuestions to ask, red flags to watch and steps to follow when hiring someone to run Google Ads for a radon mitigation company.
- Wildlife Removal PPCHow a wildlife control company should weigh Google search ads, Local Services Ads, Bing and Meta Ads, and where each belongs in a paid budget.
- Sod Installation PPCA campaign-by-campaign look at Google Ads for sod installers: what each campaign does, how the account is built and which searches to block.
Legal
- Personal Injury Lawyer PPCHow injury firms weigh Google Ads, Local Services Ads, Bing and Meta, and what a bar-aware paid search account looks like.
- Family Law Attorney PPCHow a family law firm builds a Google Ads account for divorce, custody and support searches, with ethics-aware copy and intake-based tracking.
- DUI Lawyer PPCGoogle Ads management for DUI and DWI defense firms: how to set a spending ceiling from the value of a signed case, keep intake calls answered and stay inside advertising rules.
- Criminal Defense Lawyer PPCHow a criminal defense firm sets up Google Ads so urgent callers reach a person, landing pages fit each charge and every call is traced to a retained client.
- Divorce Lawyer PPCA budgeting guide to Google Ads for divorce and family law firms: working from the value of a retained matter to a spending ceiling, plus bar-rule cautions.
- Bankruptcy Lawyer PPC and Google AdsKeyword themes by intent, negative terms and intake habits for bankruptcy firms running Google Ads, with attention to bar advertising rules.
- Employment Lawyer PPCHow employment law firms run Google Ads that bring in the right workplace matters: situation-based landing pages, intake calls, tracking and advertising-rule cautions.
- Immigration Lawyer PPCQuestions to ask, red flags to watch for and a safe process for choosing who runs Google Ads for an immigration practice.
- Bail Bonds PPCAn honest look at paid advertising for bail bond agencies: Google restricts the category, so here is how Google Ads, Local Services Ads, Bing and Meta compare and how to check each policy.
- Business Lawyer PPCQuestions to put to any Google Ads manager before a business law firm hires one, with red flags, bar-rule cautions and plain pricing.
Broad Business Categories
- Dentists PPCHow a dental practice should structure Google Ads: emergency, new patient, implant and aligner lanes, negatives and call tracking.
- Contractors PPCGoogle Ads for general contractors and remodelers: which searches show real project intent, which waste money, and how to structure keywords and negatives around the jobs you want.
- Home Services PPCGoogle Ads for multi-trade home service companies and franchises, tied to service pages, tracked phone calls and booked jobs.
- Legal Services PPCA buyer guide for law firms of mixed practice: the questions to put to a Google Ads manager, the answers that should reassure you and the warning signs.
- Healthcare PPCHow medical practices sort Google Ads keywords by intent, what to exclude and where health advertising policies and privacy duties change the plan.
- Real Estate PPC and Google AdsFor agents, brokers and teams: the landing pages, call handling and tracking that decide whether Google Ads produce listings and closings or just form fills.
- Automotive PPCA buyer’s guide to hiring someone to run Google Ads for a dealership, repair shop, body shop or detailer: questions to ask, answers to expect and red flags.
- Restaurant PPCHow restaurants build Google Ads around dayparts, locations, orders and reservations, with the negative keywords that keep a small budget clean.
- Ecommerce PPCA margin-first guide to ecommerce PPC: how an online store works out what it can afford to spend on Google Shopping and search ads, and where budget leaks.
- Franchises PPCKeyword themes for franchise development and local franchisee ads by intent, with negatives, compliance cautions and management pricing.
Medical and Dental
- Plastic Surgeon PPCA budget-first guide to Google Ads for cosmetic and reconstructive surgery practices, built from case value, consult rates and OR capacity.
- Orthodontist PPCWhat an orthodontic practice should ask before handing Google Ads to a manager, with good and weak answers, red flags and a first-sixty-days plan.
- Chiropractor PPCGoogle Ads, Local Services Ads where offered, Bing and Meta compared for a chiropractic clinic, with health ad policy cautions and plain pricing.
- Dermatologist PPC ServicesHow skin practices can weigh Google Ads against Bing, Meta and Local Services Ads, with health ad policy cautions and new patient tracking.
- Orthopedic Practice PPCCampaign structure for orthopedic groups: service-line campaigns, urgent injury searches, exclusions and privacy-aware tracking.
- Oral Surgeon PPCA budgeting method for oral and maxillofacial surgery practices running Google Ads, from case value to a spending ceiling.
- Weight Loss Clinic PPCA keyword-by-intent guide to Google Ads for medical weight loss practices, with negative keyword themes and the health ad policies to read first.
- Urgent Care PPCGoogle Ads for walk-in clinics, focused on location pages, wait-time and check-in tracking, call handling and health ad rules.
- Functional Medicine PPCWhat a functional medicine practice should ask before hiring someone to run Google Ads, with the answers worth hearing and the ones to walk away from.
- Optometrist PPCWhere an eye care practice should spend paid search money: Google Ads, Local Services Ads where offered, Bing and Meta compared, with board and policy cautions.
- Physical Therapy PPCCampaign structure for physical therapy clinics: symptom, provider, insurance and brand searches, negative keywords, and the privacy cautions that come with health ads.
- Veterinarian PPCA worksheet for animal hospitals and clinics that turns the value of a new client, exam room capacity and booking habits into a Google Ads spending ceiling.
- Acupuncture PPCWhat an acupuncture clinic needs behind its Google Ads: first-visit landing pages, call handling while the practitioner is treating, and tracking that counts real visits.
Beauty, Fitness and Wellness
- Med Spa PPCHow a medical spa should structure Google Ads around treatment searches, consult bookings and the front desk, with health ad policy kept in view.
- Gym PPCA worksheet for turning member value into an ad spending ceiling, plus where fitness budgets leak and how Google Ads management fits.
- Spa PPCA keyword-by-intent guide to Google Ads for day spas and wellness spas: treatments, gift cards, packages, negatives and booking tracking.
- Hair Salon PPCGoogle Ads for hair salons and stylists: landing pages that sell a specific service, booking and call tracking that follows a client into the chair, and honest expectations.
- Personal Trainer PPCHow trainers and small studios can choose a Google Ads manager: the questions to ask, the red flags and what management costs.
- Yoga Studio PPCWhere a yoga studio should spend its first paid dollars: Google Ads, Meta, Bing and the rest compared for intro offers, memberships and teacher trainings.
- Scalp Micropigmentation PPCHow an SMP studio can structure Google Ads: which searches to bid on, which to exclude, the policy cautions and tracking to booked consultations.
- Permanent Makeup PPCA budget worksheet for permanent makeup artists and studios: from chair time and touch-ups to a sensible monthly ad ceiling, plus where Google Ads budgets leak.
Mental Health, Senior Care and Recovery
- Addiction Treatment PPCA careful look at Google Ads for addiction treatment centers: certification and policy first, then landing pages, admissions calls and privacy-aware tracking.
- Home Health Care PPCWhich searches a home health or home care agency should pay for on Google, how family intent differs from clinical intent, and where healthcare ad policy comes in.
- Assisted Living PPCLanding pages, call handling and tracking for senior living communities that advertise on Google, built around a family decision.
- Hospice PPCWhat a hospice should ask, and listen for, before handing a Google Ads account to an agency that will reach families at a very hard moment.
- Psychiatrist PPCHow Google Ads, Local Services Ads, Bing and Meta compare for psychiatric practices, with the advertising policy and privacy cautions that apply to mental health.
- Mental Health Practice PPCHow a counseling or psychiatry practice structures Google Ads: campaign types, search terms to block, privacy cautions and what to track, without outcome claims.
- Therapist PPC and Google AdsQuestions to put to any Google Ads manager before a therapist or group practice hands over an account, including privacy, board rules and health ad policies.
- ABA Therapy PPCHow ABA providers can set up Google Ads landing pages, intake calls and tracking for parents, while staying inside healthcare ad policy and privacy limits.
Financial and Professional
- Managed IT Services PPCA buyer guide for managed service providers: what to ask a Google Ads manager, which answers are good, which are warning signs, and how to run a fair trial.
- Financial Advisor PPCHow independent advisors and small wealth firms can compare Google Ads, Local Services Ads, Bing and Meta, with compliance cautions and no performance promises.
- Mortgage Broker PPCA campaign-by-campaign look at how a mortgage broker Google Ads account is structured, from purchase and refinance searches to licensing-aware targeting.
- Insurance Agent PPCA budgeting method for insurance agencies running Google Ads: start from the lifetime value of a bound policy and work back to a sensible spending ceiling.
- Accountant PPCKeyword themes for CPA and accounting firms by buyer intent, with negatives, tracking, board-rule cautions and management pricing.
- Architect PPC ServicesHow architecture firms can sort project searches by intent in Google Ads: what to bid on, what to exclude and how to track a long design sales cycle.
- Staffing Agency PPCQuestions to ask, answers to listen for and red flags when hiring a Google Ads manager for a staffing or recruiting firm.
- Private Investigator PPCHow licensed investigation firms can sort Google Ads keywords by intent, handle sensitive searches carefully and keep ads inside platform rules.
- Environmental Consulting PPCHow environmental consulting firms organize Google Ads around assessments, compliance and permitting, and reach lenders, developers, attorneys and facility managers.
Automotive
- Auto Repair PPCA side-by-side look at Google Ads, Local Services Ads, Bing and Meta for independent shops, and how to decide where the first dollar goes.
- Auto Body Shop PPC ServicesThe campaign structure behind Google Ads for collision and body shops: what each campaign does, which searches to block and how the account is built.
- Towing Company PPCHow towing and roadside businesses run Google Ads that end in a truck rolling: landing pages for stranded phones, call handling, missed-call recovery and honest tracking.
- Car Wash PPCQuestions to ask, red flags and a first-month plan for car wash owners choosing who should manage their Google Ads.
- Ceramic Coating PPCWhere an installer should put paid budget first: Google Ads for ready buyers, Meta Ads for before-and-after work, Bing as a test, and Local Services Ads where they exist.
- Luxury Car Rental PPCHow exotic and prestige rental fleets compare Google Ads, Bing and Meta, and how to run search ads around occasions, airports and direct booking.
Real Estate and Property
- Property Management PPCA budgeting method for property managers: work from the value of a signed owner to a Google Ads spending ceiling.
- Real Estate Investor PPCKeyword themes by seller situation for investors buying houses with Google Ads, with negatives, steps and plain-language pricing.
- Self Storage PPCHow a storage operator should weigh Google Ads, Maps listings, Bing and Meta, and why vacancy by unit type decides where the money goes.
- Vacation Rental PPCHow owners and property managers can hire someone to run direct-booking Google Ads: the questions to ask, the answers to listen for and the red flags to walk away from.
Hospitality and Events
- Hotel PPCA Google Ads guide for independent hotels and inns focused on direct bookings: landing pages, call handling and tracking from click to stay.
- Wedding Venue PPCWhere Google Ads, Bing and Meta each fit for a wedding venue, how to compare them and how to track tours through to booked dates.
- Catering Company PPCHow a caterer structures Google Ads by event type, lead time and headcount, which searches to exclude, and how to price a quote request against a booked event.
- Winery PPCQuestions a winery should ask before hiring a Google Ads manager: alcohol policy experience, shipping-state targeting, tasting reservations and wine club signups.
- Florist PPC and Google AdsHow flower shops can compare Google search and Shopping ads, Bing and Meta, with holiday timing, delivery cutoffs and funeral and wedding work in mind.
- Photographer PPCHow wedding, portrait, headshot, real estate and commercial photographers organize Google Ads campaigns, keep out wasted searches and measure real inquiries.
Education, Community and Care
- Funeral Home PPCHow a funeral home can structure Google Ads for immediate-need, cremation and pre-planning searches with respectful wording, honest pricing and calm calls.
- Daycare PPCA budgeting guide for child care centers: work from tuition, how long families stay and open spots to a ceiling for Google Ads, and see where spend leaks.
- Private School PPCThe searches parents type at each stage of choosing a school, how to bid on each, what to exclude, and how to tie ads to tours and applications.
- Church PPCHow a congregation can use Google Ads to reach people looking for a church, with visit-ready landing pages, call handling and respectful tracking.
- Nonprofit PPCQuestions to ask before hiring someone to run Google Ads for a nonprofit, including how Google Ad Grants fits, what good answers sound like and which promises are red flags.
Get in Touch
Want a Google Ads Account Built Around Your Trade?
Tell us the services you most want to sell, the area you cover and what you have already spent. We will explain how we would structure the account and what management costs. Call 610-825-4363 or email hello@getphound.com, and our CEO joins the call.