Internet Marketing Services
RankGuarantee™
Local landing pages built in volume, for every city you serve.
Rank on page 1 for 100+ local keywordsRank for 100+ local keywordsRank for 100+ Local Keywords
Included in all Organic Growth plansFree in every Organic Growth plan $1,495/moOrganic Growth
SEO, Google Maps, and AI search (GEO) working as one plan.
SEO, Google Maps & AI search in one planSEO, Maps & AI in one planSEO, Google Maps & AI Optimization
Includes RankGuarantee™ + a custom websiteRankGuarantee™ + website included $895/moPaid Ads
Google, Bing & Meta campaigns managed end-to-end for fast leads.
Google, Bing & Meta Ads for fast leadsGoogle, Bing & Meta AdsGoogle, Bing & Meta Ads Management
Get results in days, not monthsResults in days, not monthsWho this is for
Real estate is an umbrella, and the same Google Ads account design does not fit everyone under it. A solo buyer's agent in a suburb, a listing-heavy team in a metro area, a broker promoting a new development, and an agent working a vacation market all want different searches, different pages and different follow-up. Before any campaign is built, it helps to say which of these you are, because the answer changes what a lead is worth and how long it takes to pay off.
Listing-side searches such as "what is my home worth", "sell my house" and "listing agent near me" are valuable because a signed listing agreement is the start of the whole commission chain. Buyer-side searches such as "homes for sale in" plus a neighborhood face crowded results dominated by large portals and brokerage sites, so a small account often does better on narrower phrases: a specific subdivision, a school-zone phrase, a condo building, a first-time buyer program, or "buyer's agent near me". Rental and property management searches are a separate business and usually get excluded unless you run one.
Real estate Google Ads management also carries a timing problem that most home-service advertisers do not. A roofer sees a signed job within weeks. An agent may nurture someone for months, then close after a contract period, with commission paid on a closing date that arrives long after the click. That delay is why tracking and a patient follow-up routine matter as much as the ads themselves.
Name and brokerage searches deserve a small campaign too. People who met you at an open house or noticed a yard sign often type your name plus your town later, and a cheap brand campaign catches them while showing how much offline activity turns into searches. Short bursts for a standout listing, an open house weekend or a pre-construction launch can pair well with the main account, using a page built for that property and a firm end date so spend stops the day the home goes under contract. Pay per click suits bursts like that because you can switch it off the moment the reason for it ends.
One sentence on other channels: map listings, reviews and organic pages are covered elsewhere on our sites. Here we deal with paid ads only.
Measurement plan
| What you track | How it is captured | What it tells you |
|---|---|---|
| Phone calls from the ad | Call tracking number on the landing page and in call extensions, with a minimum length so wrong numbers do not count | Whether the page and the offer produce real conversations, and which campaign they came from |
| Valuation or listing-consult requests | Form submission on a dedicated seller page, tagged by campaign | The cleanest early signal for the listing side, and a good place to compare keyword themes |
| Buyer registrations or saved searches | Form or account creation on a search-alert landing page | Volume of interested buyers, though many are early and need nurture |
| Appointments actually set | Your CRM or calendar marks a call or form lead as having a booked meeting | Separates ad problems from follow-up problems. Plenty of leads and few appointments usually means speed or script, not keywords. |
| Listing agreements signed | Manual or CRM marking, matched back to the original source | The number that finally decides whether a seller campaign earns its keep |
| Closed transactions | Imported later from your transaction system and matched to the lead source | The long view. Closings lag, so review in a rolling window rather than month by month. |
| Lead response time | Timestamp from form or call to first human contact | Often the most useful operational number in the account, and one entirely in your control |
| Junk and non-fit leads | Marked in the CRM with a reason: investor wanting a cash offer, renter, out of area, vendor | Tells you which search phrases to exclude and which landing page claims attract the wrong people |
Page and phone pieces
Listing side
The visitor asked about selling a house, so the page says so, shows how a home valuation or listing consultation works in your office, and asks for few details. Sending seller traffic to a homepage full of search boxes loses people.
Buyer side
Match the phrase: first-time buyers, a named community, condos, new construction, relocation. Use a single clear next step, such as booking a buyer consult or setting up listing alerts.
Capture
Name, phone and one more field is often enough to start. Long forms scare off people who are only browsing, and unclear forms produce bad data.
Calls
Many mobile visitors prefer a call, especially sellers with a question. Put a tap-to-call button high on mobile and make sure the number routes to someone who will answer.
Follow-up
Decide who responds, how fast, and what happens after hours. Teams often use an inside sales agent, an answering service or an automated text that tells the lead what happens next.
Compliance
Ad copy and pages should describe the property and the service, not who a neighborhood is for. Housing ads face targeting limits, so read the current Google policy for housing and your local association and brokerage rules before launching.
Account build
Listings, buyer clients, a new development or a farm area. One main goal per campaign keeps reports readable.
Choose cities, neighborhoods or a radius around your office using the location options Google currently permits for housing ads. Some demographic and ZIP-level targeting is restricted for housing in the United States and Canada, so confirm the current rules before relying on it.
Each gets its own ad group or campaign, its own ad text and its own landing page, so a search for selling a home never lands on a buyer search page.
Add terms for rentals, apartments, property management, investor and wholesale phrases if you do not serve them, real estate school and licensing, and job searches. Review search terms weekly.
Calls, forms and valuation requests are recorded and matched to a status in your system, so reports reach appointments and agreements rather than stopping at clicks.
Weekly for waste, monthly for appointments and agreements, and quarterly for closings. Hold the nurture process steady while you test ads, or you will never know which one changed the result.
How our pricing works
Agent and team questions
Our management is $895 a month for one platform, $1,595 for two and $2,295 for three, with no setup fee and no contract. Ad spend is separate and is paid to the platform. A sensible spend depends on what a signed listing or closed buyer deal is worth to you and how many leads your team can follow up well.
It can be, but a small account usually should not fight portals for broad terms. Narrower neighborhood, situation and seller-side searches are often better matches, and the reasons come out of your own tracking. Test modestly, measure through appointments and agreements, and expand only what works.
Search ads capture people typing a need, so they suit sellers and ready buyers. Meta suits retargeting, open houses, new listings and local awareness. Meta housing ads also carry special targeting limits, so read the current policy. Many agents start with search and add Meta later.
Google restricts certain demographic and location targeting options for housing ads in the United States and Canada, and Meta applies a special category for housing. Details change, so read each platform's current policy and check with your broker. Our descriptions here are not legal advice.
A headline that matches the search, a short explanation of how valuations or listing consultations work with you, your local market focus, a form with few fields, a tap-to-call button and basic trust signals like licensing details. Keep claims modest and compliant with your brokerage rules.
Slow follow-up is the usual cause, though some leads are simply browsing. Respond quickly with a call and a text, vary the time of day, and mark non-responders in your CRM. If most leads are early-stage, shift budget toward higher-intent phrases.
Use negative keywords for rental, apartment and property management phrases, and separate "sell my house fast" style searches, which often attract cash buyers, from true listing intent. Mark each junk lead with a reason in your CRM so the next round of exclusions comes from data.
Clicks can arrive within days, form leads within weeks, and closings months later. The early weeks go to trimming waste and tightening pages. Judge on appointments and agreements first and closings in a longer window, with no promise of any result by any date.
Worth comparing
Want the organic side or the lead side too? See getting more leads, buying leads, lead generation programs, SEO, internet marketing, and best keywords for real estate.
Get in Touch
Schedule a consultation and we will look at your market, your lead follow-up and your current landing pages before suggesting a campaign. Call 610-825-4363 or email hello@getphound.com.